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12 Effective ways to increase your salon and spa business

Salon and Spa is one of the major developing business industries now in India. As a result of the developments and the profitability many people were started to think of to own a Salon or Spa, either it is a “smaller one or a big one”.

On those days if people wants go for a Salon / Spa they will go to the shop where they are going regularly even if there is not much equipment and services available there because they have a quite few shops in their surroundings. But nowadays there is lots of salon and spa shops were opened nearer everywhere as a result there will be heading lots of competition between the shops.

12 Effective ways to increase your salon and spa business

All the businesses need a unique selling point (USP) to show their uniqueness from others and also for developing their business too. But how they will show their uniqueness??? . Is it possible by all sorts of businesses??? .The answer is “YES” they can through their marketing strategies. We can split the marketing strategies into two: offline Marketing and Online Marketing.

Offline Marketing is one of the oldest forms of advertising. Even now many people were using offline marketing like newspaper, notices…because it is cost-effective but the reach of this advertising is slow and not wider as compared to online marketing. In Online Marketing the reach of the targeted audience will be higher but it is expensive in some cases. But don’t worry there is a cost-effective solution for this i.e. Bulk SMS Service. Using Bulk sms service for salon and spa and also for other businesses the business peoples can reach their targeted audience as a reason of all the persons using the mobile phones as a basic need.

Bulk SMS Messaging is an application for sending a large of SMS messages to the mobile phones to group of recipients in a single click at cost-effective. By following these methods with Bulk SMS the Spa and Salon can increase their businesses.

• Promotional alerts to the customers
• Payment confirmation alerts
• Upcoming Events
• Reward programs / Loyalty
• Appointment Reminders
• New Product or Service alerts
• Re-targeting the existing customers
• Subscribers Alerts and Thank you Message
• Feedback Status
• Useful Tips
• Fill appointment gaps
• Referral messages

Promotional alerts to the customers:
Make the customers feel valued by texting Birthday wishes, Anniversary wishes, special occasion wishes and you can also provide some offers in that particular dates for them.

Payment Confirmation alerts:
Providing Payment confirmation alerts through SMS the customers can understand the details of what service they had and how much cost done for that etc… It will be very helpful for the customers as well as for the owners to avoid a bad conversation with them.

Upcoming Events:
Presence of the customers always in a physical shop brings the reputation and the sales to that business. If you are hosting any events for your shops like new service or product launch inauguration, contests etc… Then let your customers knows first priorly through text messaging.

Rewarding programs / Loyalty:
Rewarding is the best approach for creating a long lasting relationship with the customers. You can give some rewards by providing some offer based on how long they have been a customer, how much money they are spending.. this will definitely make the customers to visit again.

Appointment Reminders:
Appointment reminder is one of the best and important methods to increase the sale of your shop. We can send the text reminders to the customers before that appointed date so that the customers will also remind about this and it will definitely reduces the no shows. You can also provide Missed call alert services to the customers. By using it you can also generate a new lead / customer into your business.

New Product and Service alerts:
Let your customers know first about the new product that has arrived in your shop and the service that you are going to start newly. By updating this information’s regularly it will encourages the customers to buy / try the products and services.

Re-targeting the existing customers:
You can target your existing customers by the proper way of reminding. For e.g. If your customer has done a purchase (or) service from your shop before a month , so the product might finish within a month or they will needed that service again on that time if you sends a remainder message it will definitely works for you. As well as you can say some information about the further products or services it will encourages buy/do that.

Subscriber Alerts and Thank you Message:
If a new customer visits and has done any purchases (or) services in your shop you can send the subscriber alert i.e. like a welcome message to the customer for coming to the shop. You can also attach a Thank you message with that so that the customers will feel happy and satisfied for their visit to your shop.

Feedback Status:
After the visit to the salon or spa that respected shops can request feedback on the services received through SMS. By receiving the feedback from the customers the shop owners can understand their lacking facilities and services and it will also create goodwill among the customers.

Useful Tips:
You can provide some beauty tips or some inspirational quotes through text messaging to your customers regularly. It can be related to your services that you are providing and also that particular services can also increase.

Filling the appointment gaps:
If in case of any appointment cancellation on that day (or) time you can refresh that appointment by sending that slot appointment to your customers through text messaging. You can also raise an offer with that slot empty message so that the slot will not go waste.

Referral Messages:
You can also send Referral messages to your existing customers to refer new customers into the shop. With that you can also afford some discounts on some particular product/service if they make a new customer.

Ready to give it a try?? Register here or contact us through our e-mail (sales@creativepoint.in) or call now @ 96777 75754 and we will help you to get started.

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