In this article, we would be reading about the meaning, benefits, and functionality of the principle of SMS marketing besides having a brief look at some of the common terms used in this segment such as SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches.

There is no doubt that the mobile population in the entire world has surpassed the Internet population. Companies, small or big, who were earlier promoting their products and services on the Internet are now moving to this new concept. This is because the SMS marketing strategies provide greater solutions than Internet marketing since they can easily reach a wider audience. A mobile is considered to be the most personal form of marketing a marketer can find and make use of.

In an aim to extract the optimum benefits out of SMS marketing or mobile marketing, a marketer needs to follow a long-term strategy. The SMS marketing service providers use techniques such as SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches to build a database and acts as a personalized and interactive marketing medium.

In this regard, the SMS Gateways can be seamlessly integrated into an existing CRM system and/or application within a fraction of second. The greatest benefit of these SMS system is provider will give API which can be easily integrated to the business application systems.

The APIs are connected to a provider’s core messaging platform which then offers an efficient, easy and flexible mode of integration with an aim to auto-generate SMS Text messages to be delivered to the intended recipients’ mobile phone numbers. The SMS marketing solutions/SMS delivery solutions can include automated text SMS, language SMS, WAP Push SMS, ringtones, picture messages and flash SMS. The SMS gateways can be easily accessed by submitting values to the HTTP API Server by the POST or GET method.

The concept of Mobile SMS marketing is upscaling the business world with each and every day and the trend is likely to continue itself in the coming years.

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